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September 8, 2000
HBO to launch
Spanish-language channel HispanicVista.com
NEW YORK — Home Box Office announced that it
will launch HBO Latino, a new Spanish-language channel, on September 18.
Designed to
reflect the diversity of Latino culture in the U.S., HBO Latino will offer Spanish-language films and documentaries from North America, Latin America, and Spain, as well as original short-form programming
and music videos featuring today’s biggest Latino artists. The channel will also feature the best Hollywood movies and original programming from HBO’s main service.
HBO Latino is the newest
addition to HBO The Works, the network's multiplex line-up, and will be available via cable systems and satellite distributors in major cities that are home to large Latino communities such as New York, Los
Angeles, Miami, Chicago, San Antonio, Phoenix, Houston, San Diego and El Paso.
“Latino viewers are an important and growing part of our audience,” said Bernadette Aulestia, director, HBO Latino.
“With this service we hope to not only provide an even greater level of entertainment to our Spanish-speakingviewer, but we are committed to doing so with an identity that is reflective of today's U.S.
Latino population.”
Bringing the channel to life will be short-form interstitial programming that spotlights contemporary Latino lifestyles nationwide. These programs will originate from selected
U.S. cities to capture the multicultural Hispanic community through segments on art, music, film, celebrities, current issues, local entertainment news and human interest stories. A core group of
Spanish-speaking on-air personalities will represent different Latino regions across the country. |
